In the realm of financial decisions, the eternal debate between starting a business and investing in traditional avenues like the stock market or real estate persists. It’s a dilemma I’ve grappled with personally. Why the conflict? Well, investing in a business involves substantial risk, but it also promises significant rewards. Conversely, the stock market or real estate, generally lower-risk options, provide more modest returns, assuming you’re investing, not speculating — a distinction that also applies to digital entertainment platforms like Savaspin casino, where responsible use, clear limits and understanding risk versus entertainment value are essential. Let’s delve deeper into these concepts.
Investing vs. Speculating: The Basics
Investing involves putting your money into assets with the goal of generating income or appreciation in the future. Common investment classes include stocks, bonds, mutual funds, U.S. Treasuries, and real estate. These have stood the test of time and typically carry a lower level of risk, but they yield slower returns.
On the flip side, speculating is putting your money into something with a substantial risk of losing its value, with the expectation of significant gains over a shorter period. Think Bitcoin, startup companies, options, house flips, or Uncle Jimmie’s latest invention. In this discussion, when I refer to investing, I mean putting money into proven and generally safe asset classes. Starting a business falls into the realm of speculation because its success is uncertain until you try.
Starting a business, especially in the medical field, is a gamble. There’s the inherent risk of losing the money you invest. But—and it’s a big but—the potential rewards are equally substantial. Let me share a personal anecdote. When I started my first Men’s Health practice, I invested around $5,000-$7,500 a couple of years ago. I was speculating, unsure whether it would succeed. To my surprise, it did, and within 20 months, even during COVID, it was generating $30,000 a month in revenue.
Tell me, what other $7,500 investment can transform into a $30,000 per month return in less than two years? Traditional investments like Tesla or Amazon won’t yield those kinds of returns. So, starting a business falls under the category of speculation, where big risks can lead to big rewards.
Mitigating Risks through Due Diligence
When you save up a startup fund or have money saved up in your already established practice, you must be okay with the possibility of losing that money. Ask yourself, “How much money would you be comfortable going to a casino and losing?” That’s the amount you should consider investing in a business. If the idea of losing $5,000-$10,000 frightens you, you need to rethink investing that money into a business.
Starting a business requires due diligence, similar to traditional investments. Research your demographics, study the niche service you’re providing, and analyze the level of competition in your area. While expanding or starting a practice is speculative, conducting thorough research beforehand is crucial. It mitigates the risk, but there’s still a chance of losing your investment.
Facing the Worst-Case Scenario
If the business fails, it’s not the end of the world. It’s the saving grace of starting a business. You won’t be on the streets, and more than likely, you won’t declare bankruptcy unless you’ve taken on massive debt. You won’t be at the food shelter to feed your family. The worst-case scenario is that you lose the money, feel down for a week or two, and then continue living life.
Now, if you’re risk-averse, consider diversifying your investments. Personally, I diversify between my businesses, cash reserves, stock market portfolio, and real estate. This mitigates the risk of one asset failing. Having multiple income streams is crucial, introducing the concept of redundancy.
If you have a nest egg of $10,000 or more and are risk-averse, consider investing in safer assets like an index fund or rental property. Sitting on cash that’s not working for you is unwise. Yes, maintain an emergency fund, but beyond that, let your money work for you elsewhere.
Understanding Your Risk Tolerance
Your risk tolerance is the foundational concept when deciding where to put your money—into a business or into an investment. If you’re willing to take a risk, invest in your business. This is what will make you wealthy quickly. If your risk tolerance is low, invest in safer asset classes like stocks, bonds, and real estate. This will make you wealthy slowly.
You must have money to invest. Your job and your business provide the income necessary for investment. Your investments keep your money safe and help it grow, leading to the ultimate goal of working: financial independence.
In conclusion, starting a business involves risk, but the potential rewards can be substantial. It’s a speculation that can pay off if you provide an in-demand niche service. If you’re risk-averse, consider safer asset classes. Ultimately, understanding your risk tolerance is key to making sound investment decisions. Remember, wealth-building is a journey that requires a strategic approach, and sometimes, taking calculated risks can lead to remarkable rewards.

3 Responses
Wonderful article and well written. Excellent resource. Thank you
Hey Justin!
I’m interested in getting a 1099 position 2-3 days a day and opening my own part time telepsych practice. I read in one of your post that you recommend having an LLC for a 1099 job in order to benefit from write offs, and of course I would need an LLC for my private practice. So, would I need 2 different LLCs? I don’t know if it’s better/safer to have one of two. What would you do? I’ll be buying a few of your courses!
Also, when you first started your medical cannabis and your men’s health clinic, was it telemedicine or in person? Did you rent a space for the 1 day a week (8 hrs) you saw patients?
Thank you!
Nah, keep it simple and just do it all out of one LLC…. In person and yes we rented space for 1 day a week… It worked great as we grew.