“You can get past the dead end. You can break through the ceiling. I did and so have countless others.”

Marketing Tip #71: Start Making Videos About Your Practice

African american vlogger using camera to record video

One of the most effective and exciting ways to communicate with prospective patients is through the use of video content that nurse practitioners themselves develop.

Video medical marketing enables nurse practitioners and medical offices to sell themselves to potential patients more quickly and expand their patient base. You can post these videos either on your website or on YouTube.

Currently, the engagement rates for video content are far greater than for any other material, such as images and blog entries. 94% of marketers believe that videos have increased consumer comprehension of their service or product.

In addition to this, Google owns YouTube, which is currently the most popular search engine on the internet.

Google unquestionably dominates the global market share of search engines since it processes more than 90% of all search inquiries. Hence, it provides you with an additional path to take for the growth of your practice through search

A video content marketing strategy for nurse practitioners can help spread the word about available services, address any questions or concerns potential patients may have, and lay the groundwork for trust before they even set foot in your office.

If you are having trouble thinking of themes or concepts for your initial round of videos, begin with the low-hanging fruit: patient frequently asked questions (FAQs).

This strategy is accessible to every care provider looking for ways to market their practice. Patients may likely ask hundreds of questions every month regarding your role as nurse practitioner. Scribble those down and come up with the answer, and you might be surprised at how quickly you can think of topics to cover over the next six months.

The best part is you already know that others are curious about this. Moreover, you need to get on video training as a component of your medical marketing for nurse practitioners.

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