Let’s talk about good old fashion “strappin your boots on and doing some footwork” marketing!
What I mean by “footwork” marketing is getting out in your community and spreading the word about your practice. It is how marketing used to be done before the digital age, but it still works GREAT! So, do not overlook this form of marketing. Remember, your marketing campaign should have MULTIPLE strategies within it, and “footwork” marketing is a cheap and effective strategy when it comes to increasing your patient volume.
2 personal examples:
Medical Cannabis Clinic: Yes, I have a Google My Business listing, but outside of that I do not market my medical cannabis clinic online. It is very hard to do so because of the “cannabis” component. So, every quarter we “strap on our boots” and get out to areas in our community where patients are. We drop off discount cards to all the dispensaries in the area in addition to CBD stores. I would estimate that 40-50% of my patients come from this activity alone. It is DEFINTELY worthwhile.
Opioid Addiction Clinic: I used to own a Suboxone practice (it was my first practice actually) and while I did advertise some online and had a Google My Business listing, I did most of the marketing for this practice via the “footwork” route. I went to where my patients were; probation offices, psych hospitals, outpatient rehab facilities, narcotics anonymous, etc… I dropped cards and brochures off at these facilities and before I knew it, I was getting a lot of patient referrals. It worked!
If you are just getting started or if you have an established practice and want to integrate a cheap and effective marketing strategy, then consider “footwork” marketing. The trick is finding where your patients frequent and dropping off marketing materials (cards, brochures), discount cards (people love these), and talking with management of these businesses and seeing if you can put ads in their bathrooms, hallways, etc… It works and it will extend your reach further in your local area!