Have you considered a lead magnet to obtain potential new patient contact information? If not, then you should!
I discussed Facebook Lead Ads in this article HERE just FYI, but this article is going to be about creating lead magnets on your website.
So, what is a lead magnet? It is just a free download, eBook, PDF, or any other incentive that a potential patient would find valuable in exchange for their contact information (name, email, phone number). The key though is that the lead magnet is VALUABLE and delivers some real substance to the potential patient’s life. If you provide garbage, then they will not be interested. So, make sure it is VALUEABLE!
Now you might be thinking “well what could that be for my niche practice?” It is simple, here are some examples:
A short eBook that discusses a problem that your niche service addresses. Perhaps a way to treat that problem naturally?
A PDF that goes over all the treatment options your practice offers in addition to indications, side effects, and benefits of treatment.
A free diet plan on how to lose 10lbs in 30 days.
You could even have a downloadable coupon that provides a 10-20% discount on an IV infusion.
The key here is VALUE!
This is easy to setup:
Create an email marketing account with a service like MailChimp or Aweber.
Integrate the email capture into your website (very simple to do yourself or have a web developer do it for you).
Make sure to write something like “Enter your email to receive a FREE eBook on how to treat your PCOS naturally!” The key is to explain it in 1 sentence.
The potential patient then submits their email/phone number, and an automated email is sent to them with the free valuable lead magnet!
Piece of cake!
Now you have a quality email added to your practices email list that you can send out promotional and educational content to. This can result in HIGH PATIENT CONVERSIONS and does not take long to do.