Many nurse practitioners either over complicate their telemedicine marketing strategy or don’t put enough thought into it. It is critically important that you understand the foundation of digital marketing to increase your practices chances of success, especially if you are delivering care via telemedicine!
The basic strategy to a successful telemedicine marketing strategy is this:
It is that simple and if you do not meet each criterion above, your marketing strategy will not work well. Remember, the online world is a very big place, and the more specific your target market and the more specific the wording in your ads can be, the higher the chances you will succeed.
Here are some examples that meet each criterion mentioned above:
Service line: Dermatology and Cosmetic Skin Care
Specific target market: Latino females between the ages of 18-35 who are interested in outdoor sports, dogs, and consider themselves “foodies.”
Valuable service: Prescription/compounded based sun protection products, acne medications, and melasma treatment.
Advertising strategy: Choose demographics through digital marketing platforms that meet the definition of that target market (Latino, age, female, interests of outdoor sports, various dog topics, and foodie topics) with ad copy that speaks directly to them such as “Being a woman who loves the outdoors can be tough on your skin, that is why we have developed special products to protect your beauty and glow.”
Service line: Men’s Health
Specific target market: Men between the ages of 35-55 who are interested in sports cars, cigars, fine whiskey, golf, fishing, and boating.
Valuable service: Testosterone replacement therapy, anti-aging therapies, and ED treatment.
Advertising strategy: Choose demographics through digital marketing platforms that meet the definition of that target market (male, age, interests of golf/the masters, Cuban cigars, scotch, etc…) with ad copy that speaks directly to them such as “Focusing on your career and hobbies can be taxing to your physical health. As men age, problems arise throughout every aspect of their life. (Then have an image of a guy playing golf and a list of services: Testosterone, Peptides, Weight Loss, ED Treatment)
The above are just examples that I came up with from the top of my head. But the strategy and the break down are what is important. If you cannot fill in the blanks from the criterion above, then you need to be rethinking your marketing strategy if you truly want your practice to be successful! I discuss this in much more detail in the marketing course just FYI.