Extend your reach! Advertising on just one or two platforms will not be as effective as marketing on a dozen platforms. Sometimes it might take a potential patient to see your ad 3 or 4 times in different places before pulling the trigger and converting over into a paying patient.
Remember, people have a short attention span and need to be constantly reminded about promotions and that you even exist. This is done by being present in their life as much as possible and the best way to do this is to be advertising over multiple platforms.
Don’t just advertise on Facebook and Instagram… Advertise over 5-6 digital platforms.
Don’t just advertise on one billboard… Advertise on 3 of them and be in a few local publications.
Essentially, don’t just advertise in 1 or 2 places! Far too many nurse practitioner entrepreneurs give up after just trying to advertise on Facebook for a month. That is not going to work! You must advertise over MULTIPLE platforms to succeed.