I wrote about some additional marketing musts previously, but I want to piggyback on that post and discuss some other digital marketing musts for the nurse practitioner practice. There are some nurse practitioner entrepreneurs out there that are struggling to get patients, which SHOULDN’T be the case. If you follow these basics below, you should be able to generate business.

Here are a few digital marketing tips to give you a competitive advantage in your area:

1.     Leverage From Google Listings

Use Google’s “My Business” features to make it easy for patients to find you and grow your business. One such feature of Google My Business is your Google Listing. I have talked about this before multiple times, but I just wanted to bring it up again for those that aren’t truly utilizing it.

Log in with your Google account and visit “my business” to create and edit your listing. Make sure it is TOTALLY complete with pictures and accurate information.

It’s also important to optimize your listing, so people know your business working hours, website, location, and other essential details. Moreover, this also helps with your local SEO efforts by helping your website show up in local search results, so when people search for “*insert your practices service* near me,” your services will appear.

Moreover, you need as many reviews as possible on your listing. This is CRITICAL.

2.     Write Engaging Blogs/Articles

You should have a solid website, but you also should utilize your website to the fullest. The purpose of a website is to create brand awareness about your business or answer potential patients questions, and blogs are the perfect tools for this.

Articles/blog posts are a great way to educate potential patients on your service and also it will increase the creditability of your practice. Conduct keyword research for your particular niche service and find topics and interests your target audience is searching for.

Once you have identified the topic, write meaningful content that provides value to the reader and delivers quality information and guidance they would find difficult to find elsewhere. Blogs that give value create a trusting relationship with potential patients. The more medical knowledge you provide, the more people will trust you and the chances of them scheduling an appointment will go up

Another significant advantage of using blogs is that it benefits the website’s SEO and helps it to rank higher in Google searches. The more content = the higher the chance of your website showing up in searches!

3.     Use Email Newsletters

Do not underestimate the power of email. I have talked about this before and you SHOULD be emailing potential patients and established patients with offers and announcements on new services. Email marketing WORKS and it is practically free to do….

It is one of the most cost-effective marketing methods with a high ROI. I see it work very well at my men’s health practice when announcing new services.

You can use services like MailChimp or Aweber to automate the emails and create an engaging newsletter with tools like Canva and Envato. The best part is that most of these tools have a free plan that can give an initial boost to your email campaigns and even your website.

You MUST do these 3 marketing activities to stay competitive in your area. If you are not, you are leaving a lot of potential business on the table. Doing these things will allow you to target your audience precisely, increase conversion rates, and bring more revenue into your practice.