Reviews are a powerful source of authority and credibility for any business, and a niche practice is NO DIFFERENT!
A patient is a customer who is buying services and wants to know whether they’ll receive the best care and service possible. They will conduct thorough research online and are likely to trust practices with testimonials from previous customers and those with high business ratings. Potential patients are looking at niche practice reviews just like they would review a restaurants reviews. It is CRITICALLY important.
When they land on your website and see great reviews from others, it can go a long way in convincing them to get an appointment set up. This holds true for any business.
Here are a few solid ways to ensure that patients leave glowing reviews that lend credibility and authority to your practice:
- Improve the patient experience with compassionate, caring, and effective communication.
- Keep patient and operational processes smooth to avoid delays in care.
- Listen without interruption and address their pain points and provide a SOLUTION.
- Make sure your employees are all on the same page. You gotta make sure that customer service is one of their top priorities. HAMMER THIS INTO THEM!
- Be proactive and encourage your patients to leave reviews at every encounter.
- Thank people for leaving reviews and address them right away. Ensure you answer EACH REVIEW made on Google. It shows the public that you as the business owner care.
- Figure out which review platforms are best for you (Yelp, Facebook, Google My Business, TrustPilot, etc.). I think picking 2-3 is enough. Google is a MUST.
- Ensure your Google Business Listing is up to date and has current reviews. Strive for at least one current review monthly. Businesses that don’t have current reviews can send up red flags in the minds of some patients.
In today’s patient-centered digital age, garnering online reviews is a practical and convenient way to attract prospective patients. It is free marketing and it is POWERFUL marketing. Creating a process in your practice to acquire reviews should be an absolute priority for the nurse practitioner practice. Do not skip on it!