Based off the analysis of tens of thousands of posts, research has shown that there are “best times” to post on social media. It is critically important that you take advantage of any piece of information that will help you gain an extra edge on the competition, therefore post your announcements on social media based on the following times to increase your engagement and overall chances of converting potential patients into paying ones. Remember though, every audience is different and these times are a combination of “general industry” and the “healthcare industry” statistics.
Rule of thumb: Tuesdays tend to pull better than any other day over all social media platforms. Saturdays are the worst days.
The following times are your local time.
Facebook: Monday through Friday at 11am. Tuesdays, Wednesdays, and Thursdays between 8am-12pm
Instagram: Sunday from 8am-9am, Tuesdays and Wednesdays from 8am-12pm.
Twitter: Mondays, Tuesdays, and Thursdays from 8am-12pm
LinkedIn: Tuesdays and Wednesdays at 9am.
YouTube: Thursdays and Fridays from 2-4pm.
TikTok: Monday through Thursday from 6am-10am.
As a nurse practitioner entrepreneur, it is very important that you keep an eye on your post engagement and figure out what works best for you and your potential audience. A men’s health clinic might find that posts at 6am convert better compared to an aesthetics practice that posts at 8am. Always account for change and be monitoring your posts!