Greetings to my nurse practitioner sisters and brothers!
Mondays have historically been our “Market Tip Mondays,” where we go over various marketing strategies and principles to help your practice succeed. While we plan to continue to do these, we will also throw into the mix “Motivational Mondays” to help everyone stay motivated to start their practice or grow their current business! Remember, MOTIVATION is your momentum. Therefore, you must maintain and increase the motivation deep inside your heart and mind. If you do not, you will never get started, or your established business will never grow! So, I am excited to release our Motivational Mondays, starting with our first one. Enjoy!
“We all get to choose our life stories, and it’s our choices that define us. Not our gifts.” – Jeff Bezos
When you were growing up, what were you naturally good at? Academics? Sports? Being a people person? Everyone is born with one or more gifts, and depending on what you do with them, great things can happen.
So what happens when you’re not a born entrepreneur? You may be trying to get your nurse practitioner business off the ground but struggling to do things like:
- Marketing your services
- Maintaining consistent revenue
- Manage other people
What’s worse is that other people may seem to do these tasks easily, but you’re struggling for some reason or another. Does that mean there’s something wrong with you, or you’re not cut to run your own business?
… No, absolutely not! It just means you have to work a little harder for the thing you want.
Sometimes in life, we confuse our gifts or those things we’re already good at for what we should be doing – or worse, what we’re limited to doing. But this is a false narrative.
Just because you don’t get something right the first time or you have to work twice as hard as someone else doesn’t mean it wasn’t meant for you. You are just as deserving of the prize you seek as long as you’re willing to choose to do what’s necessary.
Remember, if the world of business were easy, then everyone would have one, and they’d all be successful. But that’s just not realistic. 90 percent of new businesses fail within the first year, mainly because not everyone has the drive and ambition to see it through for a second year.
If you’ve got gifts, leverage them every chance you get. But when encountering something difficult, see it for what it is … a challenge. Choose to step outside of your comfort zone, learn something new, or find someone who can help you to overcome the obstacle so that you can be one step closer to success!
