"You can get past the dead end. You can break through the ceiling. I did and so have countless others."
In this episode, Justin reconnects with Alex, a registered nurse who’s taking the leap into entrepreneurship before she even finishes NP school. Alex is launching her hormone and weight loss wellness clinic while working full-time, managing school, and preparing to graduate in 2026. Justin walks her through the essential startup steps, creating SOPs as she builds, structuring provider contracts, choosing the right revenue streams, avoiding common time sinks, and navigating safe prescribing and compounding options.
They also cover smart marketing for new clinics, how to pace growth during slow seasons, and the mindset shifts needed to stay focused, sane, and profitable. If you’re an RN or NP student looking to open your practice early, this episode offers a clear blueprint for doing it right.
