"You can get past the dead end. You can break through the ceiling. I did and so have countless others."
In this episode, Justin sits down with Meg, a family nurse practitioner who has spent the past seven years teaching the next generation of nurses. Now, she’s preparing for a new chapter, leaving academia behind to build a wellness and aesthetics practice that gives her more flexibility, independence, and time with her family.
Together, they discuss how to make the transition into practice ownership, from choosing the right services and developing a pricing strategy to marketing in a small community and creating predictable recurring revenue. Justin also shares why starting with a focused set of high-value services can set the foundation for long-term success, while avoiding many of the expensive mistakes new practice owners often make.
If you’ve ever wondered what it takes to leave the security of a traditional healthcare career and build something of your own, Meg’s story is an encouraging reminder that with the right plan, your next chapter might be closer than you think.
00:00:02:12 – 00:00:24:07
Unknown
Greetings. This is just an hour for nurse practitioner. Welcome to the Elite Nurse Practitioner Show podcast dedicated to nurse practitioner entrepreneurism and achieving financial freedom, where I talk directly with nurse practitioners who need help. Listen up. Our market is saturated. Jobs can be scarce. We are underpaid. We are undervalued. We are taken advantage of by the sharks within the healthcare system.
00:00:24:07 – 00:00:47:14
Unknown
And frankly, screw that. Sick of it. It’s time for a change. And listen, I’m here to help make that happen. We are powerful. We can forge a path. We are in control of our career and ultimately our financial and personal well-being. You do not need to submit to healthcare ministry and your doctor who you don’t have to take the easily salary.
00:00:47:16 – 00:01:08:22
Unknown
You do not have to work 50 to 60 hours a week. There is a different way. I’m here to show you that path. This podcast is written for. I have not talked to the nurse practitioners of this podcast prior to the call. Outside of an email exchange to schedule the episode. What you’re about to listen to is a consultation session between the nurse practitioner and myself.
00:01:09:03 – 00:01:31:00
Unknown
It is real. Is it scripted? It is unplanned. I have no idea what we’re going to talk about. Anything and everything can happen. During our conversation, the nurse practitioner. These episodes are struggling with an issue in their professional or financial life. They have reached out to me for help. My goal is to help the nurse practitioner with actionable advice that will enhance their professional, business and financial life.
00:01:31:01 – 00:01:56:07
Unknown
My other goal is to hopefully help my nurse practitioner, sisters and brothers build a more productive, powerful and free life. So I hope the content information within these podcast episodes does just that. All right. To the opposite. Hi everyone. Today we’ll be talking to Meg, who is a family nurse practitioner. Currently, she is working at a nursing school teaching RN’s, but she’s getting ready to leave that to start her own business.
00:01:56:08 – 00:02:13:04
Unknown
She’s wanting to start a wellness and esthetics practice, and she’s needing help with managing your finances. After she leaves her job. How to hire a provider when the time comes, and what are the best services that she can provide for the best return on investment and what’s going to be in demand, basically. So, and make sure you, give them.
00:02:13:04 – 00:02:35:13
Unknown
Well, thanks. How are you? I’m good. Thanks. Wrap it on here. So, tell us a little about yourself. How long you been a, nurse practitioner for and what you been up to? Okay. I became a nurse practitioner in 2014 and worked as a nurse practitioner for the most part until, oh, probably seven years ago. And I had my twins, and I thought a better option would be to be more available for them.
00:02:35:15 – 00:02:59:08
Unknown
So having a teaching position was really ideal, and that’s what I’ve been doing the last seven years. But I went back into NP part time working at a walk in clinic or a same day clinic here in town about a day every other week, so I could kind of keep my skills up. I actually had to re challenge my test because I hadn’t worked in five years, so I retook my test and got back into working.
00:02:59:10 – 00:03:21:13
Unknown
Yeah. Okay, so you’re really the teaching position and you’re start your own practice. So what I guess what made you like what what provoked that decision for you? Well, I enjoyed a lot of parts of my job, but not every part. And things would change pretty regularly. Me only being there seven years. We’ve had a pretty good influx of new people working.
00:03:21:15 – 00:03:40:06
Unknown
So students are getting different as well. You and I both know I is up and coming and not going anywhere, and I, I just kind of felt like sometimes students didn’t really care as much as I did, and I was working harder for them to get a grade than they were, unfortunately. And it’s not every student.
00:03:40:06 – 00:04:02:11
Unknown
It’s just, you know, things kind of build up and you’re like, okay, I’m ready for something different. The other thing is, I am a single mom and I take care of my kiddos, and I also have my mother living with me so I can help take care of her. So I just really wanted more autonomy with my time so I could hop out and take mom to an appointment, or hop out and go help the kids at school with things.
00:04:02:11 – 00:04:28:07
Unknown
So that was really autonomy for my time. I would say it would be the biggest factor. Yeah, sure. Fair enough. That makes sense. Yeah. I’m not going to get on the pace too. About the I think, I think I, I could imagine teaching at a, at a university with I know, you’ve basically just given a tool that does all the thinking for you and all the work to you.
00:04:28:07 – 00:04:49:17
Unknown
You just given this tool to the morons of the general public. I mean, what you expect, you know, I mean, you consider 50% of the people have an IQ of less than 100. I mean, God help us, all right? I mean, it’s like like our Jesus Christ, you know? Yeah. Yeah. So I don’t blame me there.
00:04:49:17 – 00:05:14:04
Unknown
Yeah. I don’t think I would ever teach at a university right now. It drives me nuts. Yeah. Anyways, though. Okay, so, that makes total sense. Okay, so you want to start a. Well, this practice was doing some esthetics. So I guess first things first, is in your area, is there a competition? Are you going to have, you know, kind of really fight for patients?
00:05:14:06 – 00:05:34:01
Unknown
It’s not too bad. There is one other esthetics clinic in town, but they’ve kind of gone through some kerfuffle. I live in a town of just under 10,000 people, so there’s not a lot. People drive places right now 30 minutes, 20, 30 minutes to get talks. Same with HRT. They’ll drive out of town to get HRT.
00:05:34:01 – 00:05:53:23
Unknown
We do have GYNs in town that can offer that, but I think a lot of times the GYNs are more pressured, not pressured, but they’ve got a patient population that’s delivering babies. So they don’t, you know, they may have to cancel last minute or just run off in the middle of the night and deliver babies. So, you know, it’s not like their bread and butter.
00:05:54:01 – 00:06:12:20
Unknown
Yeah. GYNs aren’t the best people for HRT unless they actually knew how to do it. And most of them just don’t. They’ve been trained. Here’s your synthetic bullshit hormone. Here’s your birth control. What you’re going to take for, you know, not birth control, but for other things. It’s a synthetic hormone. It’s just a garbage, you know? Yeah, yeah.
00:06:12:22 – 00:06:30:18
Unknown
Okay. So, All right, so, you know how much competition. That’s a good sign. I mean, you should do. Well, if there’s another if there’s another practice in town that offers esthetics. So, you know, you have that competition, but there’s no one in town doing HRT and those sorts of things. You’re going to take that market and you take it fairly quickly.
00:06:30:20 – 00:06:55:14
Unknown
So this probably has some pretty good potential with it, I would think. I’ve talked to some other people on this podcast and, you know, doing some private consulting, for people and 10,000 people really seems to be a sweet spot for practices that there’s not a lot of competition like, it’s I mean, I know people who generate $1 million a year at a town of 10,000 people.
00:06:55:14 – 00:07:13:09
Unknown
I mean, that’s amazing. It’s. Yeah, it’s a, it’s a sweet spot. It really is. You know, and, you know, and you’re going to be pulling people from in the county as well, not just the town. So, so you could probably do very, very well here, you know. So, so, yeah. So that’s a good sign.
00:07:13:11 – 00:07:37:06
Unknown
Okay. So you’re going to offer HRT weight loss peptides. I’m imagine you would do some esthetic stuff to talks and stuff. So yeah I haven’t gone through sorry I haven’t gotten a whole lot into peptides other than the GOP ones. So. Okay. So what services are you planning on offering them for the most part? Well, from the get go, I want to keep it simple.
00:07:37:08 – 00:07:56:17
Unknown
With, of course, Botox and HRT. I just need to get my models and things together of how. How is that going to work? Like a monthly model of here’s the revenue and things. And I’ve been working through Claude and I’m working through ChatGPT to kind of get ideas of, you know, what would be good in this area.
00:07:56:17 – 00:08:22:11
Unknown
So I’m wanting to stay small at first and eventually work into functional medicine. Overall, just I, I’m very interested in that as well. So. Okay. Yeah. You don’t want to go guns blazing here. I mean just start, you know, with just a handful of services and call it a day, a teaser. How are you going to be one of the largest service lines that you’ll have in terms of revenue?
00:08:22:11 – 00:08:52:01
Unknown
Go. So, so, yeah, I think that those services should work. You know, word of caution with the esthetics. Don’t buy too much supply at first. All right. I’ve heard it over and over again that people buy a bunch supply and, you know, get expire. Same thing with like, 18 fusion vitamins and stuff like that. So just, just ease into it a little bit, kind of see what the demands like and then, and then and then go from there.
00:08:52:03 – 00:09:17:18
Unknown
I’m assuming you’ve taken some of our courses, I’m assuming for. Yes, for the stuff. Yeah. Okay. So you have a general idea on how to start this thing up. Yeah. I say yes because I’m about halfway through one and I’ve got a few more waiting for me. Okay. I really plan on getting on the ball like my first week out which will be the first week in July, is I’m just going to do talks.
00:09:17:18 – 00:09:35:04
Unknown
I’m just going to focus on that so I can kind of have the other time to really study and really feel like I’ve got my feet under me, you know? Yeah, yeah. Okay. So then let’s, let’s utilize our time efficiently here then. So you have the courses. So I’m not going to talk to you about a bunch of startup stuff.
00:09:35:06 – 00:09:56:17
Unknown
You got everything there. The important thing that we need to talk about is, you know, it’s going to be a little bit different for you is how you’re going to market the thing. And then also how you’re going to prices. So let’s talk about those two things just real quick. So for pricing okay I can’t tell you what to price this stuff at because everywhere is different.
00:09:56:19 – 00:10:22:02
Unknown
All right. The rule of thumb with pricing okay. Just general rule of thumb is whatever cost you you basically 1.5 to 2 exit. So the cost 100 bucks, you charge 200 bucks for it, right? That’s like general rule of thumb. All right. But what you need to do is you need to you need to call around, okay?
00:10:22:04 – 00:10:45:03
Unknown
There’s no competition in your town really outside that esthetics clinic. So obviously see what they’re charging right. But call around the region and see what these HRT practices and as well as practices are charging in your region. Come up, get it just and then come up with an average of what that is. All right. And then you’ll be able to really determine what your prices are.
00:10:45:05 – 00:11:06:10
Unknown
Whatever the average comes out to be, I’d cut it down by 5 to 10%. Okay. That’ll get people in the door. Who’s going to be the cheapest option? All right. For people for people that are around your area, you’re going to be the cheapest option plus the most convenient option. It’s a win win. Right. So so definitely just do that.
00:11:06:15 – 00:11:25:01
Unknown
That’s all you got to do okay. It’s very simple. You know, you’re going to want to build some subscription models into this. So, you know, one of the first main questions that you had was, you know, before we started recording, you basically said, you know, how do I manage my finances? How do I replace the income that I’m losing?
00:11:25:04 – 00:11:47:21
Unknown
Right? How to replace that as fast as possible? So, so if you create a subscription based model, it’s going to be a very predictable income for you because those it just, it just it snowballs, it rolls over. It compounds every single month. Right. You have ten Bayesians giving you all your bugs and you got 30 patients and you got 40 patients, you got 50 patients.
00:11:47:21 – 00:12:13:07
Unknown
You just exponentially grows. So for you to generate 5 to $6000 of profit to replace the income that you that you just lost, it’s all going to take you about three months, right? Probably. And that’s, I mean, very modest here. Okay. Like realistically probably take you about it’s going to take you about 2 to 3 months. Okay.
00:12:13:09 – 00:12:31:10
Unknown
It could take a little bit longer. That’s possible. But I would think about three months. All right. So you’re gonna have to just kind of buckle down for a few months. So with the subscription based pricing see it, the other places are charging that as well. If they are then you’ll it it’ll give you a good baseline. I’ll give you a good average.
00:12:31:10 – 00:12:53:02
Unknown
Okay. You can just kind of just copy what they do. All right. But generally speaking with HRT 150 to 200 bucks a month seems to be about the going rate. And that includes that, you know, that includes the hormones, the, the, the supplies. It might, you know, be needed for needles, syringes, alcohol wipes, whatever. And that includes the visits.
00:12:53:04 – 00:13:12:01
Unknown
That’s pretty much it. Okay. Labs are always going to be separate charge separate for labs. All right. You know, create an account with access medical labs. That’s who. You know, that’s that’s why I recommend to everyone because they give, they get people who are elite MP members really good discount prices. So you create an account, access medical labs just mentioned elite MP.
00:13:12:03 – 00:13:33:22
Unknown
You get a super discounted lab, lab rate. So basically like, for men’s health panel, it’ll cost you, like 120 bucks or something. You charge based to 1 or 250 for whatever you want. You make a little profit on that. Okay? So you just charge separately for labs or let patients use their insurance for labs if they want to.
00:13:34:00 – 00:13:53:00
Unknown
I by allowing patients to use insurance, you price in patients to pay you cash okay. You don’t make money on labs. You make money on the service. So if they’re going to get it, they’re going to, use their insurance. Just give them a lab order until they go wherever they want, go to the hospital, go to a lab called Little Quest, go wherever, okay.
00:13:53:02 – 00:14:25:16
Unknown
And then go back to the results. So that’s just general rule of thumb with, you know, with with with with pricing, you can do subscriptions for esthetics. I mean, you can do subscriptions for just about anything. So you have to just do a little bit of research. I would not trust ChatGPT or Gemini to give you those, those pricing suggestions, because Claude ChatGPT Gemini can only pull that information if it’s published online.
00:14:25:18 – 00:14:44:13
Unknown
A lot of clinics do not put their pricing on their website, so you will not get an accurate number using AI to do that for you. It is best to just call and ask what the prices are. Just just act like you’re a patient, okay? Right. Whatever. Take you hour to call everywhere in the area and get pricing.
00:14:44:13 – 00:15:09:08
Unknown
Okay. So, so yeah, so anyways, any questions about basically, the pricing aspect of it? I don’t think so. As far as, you know, that type of model. The other thing is, with it being new, I was thinking if I did, did, you know, start out with, you know, the first week in Botox and just trying to build that, that side up.
00:15:09:10 – 00:15:32:19
Unknown
I just feel like that one’s kind of a quicker turnaround financially. If it’s like, okay, I need to make X amount of dollars, I need X amount of tox patients or whatever. Yeah. The the margins aren’t that great. That’s that’s the problem with talks. You’re not there are there are very few esthetic clinics out there that make money on Botox.
00:15:32:21 – 00:15:49:22
Unknown
They just don’t like them. A lot of people that I’ve talked with who do esthetics and have med spa practices and stuff, the Botox is just kind of what you get them in the door with. It’s the hook, you get them in the door and then you sell them on other stuff. That’s that’s kind of what I’ve heard.
00:15:49:22 – 00:16:11:19
Unknown
I don’t do esthetics though, so, you know, and it could be different. There’s not a lot of competition in your area then. It’s not a race to the bottom like in most places. Most places, esthetics is a race to the bottom. Okay. So I would say switch that strategy because I don’t think Botox is going to be someone’s going to replace that income as fast as you think it’s going to do.
00:16:11:19 – 00:16:40:12
Unknown
I don’t I really don’t unless there is a huge demand for it. And they’re willing to pay premium prices for Botox. You know, I don’t know. I just I mean, what’s the other place charging for it? Do you know, anywhere from 10 to 12? It seems like if you’re at ten, it’s very minimal margins. But, yeah, you’re not going to make any money and it’s going to completely take up all of your time for nothing.
00:16:40:14 – 00:17:05:23
Unknown
Okay. So the Botox, if I was, you know, you just offer it. It’s just a service that said, do not focus on that. You need to focus on HRT. I’m telling you, because the margins 50, 60, 70%. Right? Right. Botox. It’s like ten if you’re lucky. Okay. So with the HRT, the margin is perfect and it’s monthly and it’s predictable.
00:17:06:04 – 00:17:32:13
Unknown
And once people get started on the hormone replacement therapy, they never stop. Okay. Yeah. So it just exponentially grows every single month. Your turnover rate is quite low with with HRT, Botox, you do the injections you see in 3 to 6 months later, maybe, you know, maybe. So. So anyways, if I was you, I would, I would switch that strategy, focus on the HRT.
00:17:32:13 – 00:17:57:00
Unknown
That’s going to be what’s going to be the biggest bang for your buck, the best return on your investment that in weight loss. So that’s what you need to focus on. Botox is there. You do it. It’s there. Cool. Fantastic. Offer these esthetic services. They’re there. But I would not focus on those okay. They’re there. You slowly grow it.
00:17:57:00 – 00:18:25:20
Unknown
An esthetics practice is something that’s grown over time, right? HRT practices are growing over time as well. But you can grow quickly that well. Yeah there’s part I just did quick. It don’t taste it. Use keep up. Yeah. And here’s a tip. Do not do not buy some esthetic medical device okay. Do not do not think about it.
00:18:25:22 – 00:18:52:23
Unknown
You have salesmen come into your practice to try to sell you on some laser or some bullshit thing that you’ll finance. It’ll cost you $120,000 and they’ll end your financing. You’re really screwed and locked into that for five, six, seven years of payments. So if you do not, if they come to your practice, say they take, you know, thanks, but no thanks and kick them out the door like it’s separate into it.
00:18:52:23 – 00:19:21:06
Unknown
All right. Yeah. So yeah. Okay. So any questions. The question is there any any hesitations. All right. I hope everyone’s enjoying the episode so far. I just wanted to take a quick break to thank everyone listening, and also give a big thank you to all of my social media followers and email subscribers. If you haven’t done so yet, please subscribe to our email list WW lead np.com and make sure to follow us on Facebook, Instagram and LinkedIn.
00:19:21:08 – 00:19:46:00
Unknown
Email subscribers will receive updates on new weekly podcast episodes, multiple weekly articles, we publish, new courses and everything else related to helping. Remember, all elite nurse practitioner courses are designed to help you build in each practice, increase your financial strength, and to break free from the rat race. If I can break free and other countless nurse practitioners can break free and so can you.
00:19:46:01 – 00:20:11:06
Unknown
Additionally, please share this podcast with your other nurse practitioner sessions with others out there. The more NPS that venture out on their own, a stronger our profession will become. Now let’s get back to the episode. I think my question and like I say, I haven’t gotten as deep into the hormone side of things. But I wonder when you’re going to charge 150 to $200 and you’re including the medication?
00:20:11:06 – 00:20:41:19
Unknown
Are you doing like pellets? Are you doing shots or are you doing because I’ve, you know, personally it’s just been sent to like the pharmacy or you know, I don’t. Yeah. Well when you take our courses, we’ll talk to you. And you know, we explain the process, but it’s so you’re, you’re he’s a compound pharmacy, right? Yeah. You will send the script, the compounding pharmacy for a vial of testosterone or, you know, three hormone cream for a woman with progesterone, estrogen and then testosterone or whatever.
00:20:41:21 – 00:21:06:05
Unknown
They ship it to the patient’s house. Right? And they just charge you. All right, so the vial of, like you say, vial of testosterone going to cost you 30 bucks, give or take. Okay. That one bottle should last the patient two months, and you’re charging 150 bucks a month. Gotcha. That’s the rest of it’s profit. Right? Okay. Yeah.
00:21:06:07 – 00:21:31:03
Unknown
So, with pellets, if you’re going to be doing pellets. Pellets are you pay for it all at one time because you’re going to put six months of pellets into someone’s bag. Okay. See you later. $150 a month. You could just leave it any time if you want that I can’t dig those pellets out of you. You know, with a bottle of testosterone or some cream.
00:21:31:07 – 00:21:59:12
Unknown
Yeah, they might screw you over for one month, and they’re not getting a refill till they pay, you know what I mean? So. So with pellets, it’s it’s all up front. You know what I mean? $700, 800 bucks, a thousand bucks, something like that. Yeah, yeah. So then, as far as, you know, keeping track of who’s in your list and all that kind of stuff, I’m guessing EMR systems will have all of that in there to pull the money out automatically, and nothing on the back end that I need to do that, do with that.
00:21:59:12 – 00:22:21:03
Unknown
Once I’ve done the administrative, putting them in the system basically, yeah. Yeah. You can use an EMR for your payment processor, but I don’t recommend it because they can be a little strict. They can like they can just stop the merchant process your account within your EMR, then you’re screwed. You have a right, you know, a merchant processor.
00:22:21:05 – 00:22:44:21
Unknown
I recommend using a separate merchant processor. Okay. Outside of your EMR. I mean, there’s there’s hundreds of these things. Okay. I mean, there’s there’s clover. You know, I wouldn’t use square. They typically, they tend we like to ban medical practice accounts for some reason. Clover is a good one. Quick book go payments. There’s so many of them.
00:22:44:23 – 00:23:05:22
Unknown
Okay. If you want. And if you want to just Google and shop around, you can just go to you just go to Google and type in high risk payment processors. Gotcha. Yeah. But the high risk in there though, because unfortunately the powers that be deem HRT anesthetics a high risk business for payment processing. I don’t know why, but okay.
00:23:06:02 – 00:23:29:06
Unknown
So yeah. So a separate payment processor. My recommendation is to have two, a main one to have a backup just in case. Gotcha. Because sometimes they just like to just ban accounts for no reason at all. And they don’t. And then don’t give you an explanation. Bandit. So have the next one. You know, have one on the side just in case.
00:23:29:08 – 00:24:00:11
Unknown
Gotcha, gotcha. Now, I know this sounds silly, but also like I’ve talked to, I have another friend that started a business maybe a few months back and she’s, you know, one thing she’s mentioned is like credit card fees and things like that. I mean, there’s just no getting around that, is there? I mean, how would how would you price would you just be like, okay, I just need to that’s where you come in and do the one and a half to two times what you’ve spent on it situation, the, the 2.53% credit card fees.
00:24:00:11 – 00:24:20:09
Unknown
It’s it’s a, it’s a cost of doing business. There’s nothing you can do about it okay. It just is what it is. You can charge the patients. You make the patients pay for it if you want. But you’re charging 150 bucks a month. The 3%. It’s just you just it you just write it off. It’s it is what it is.
00:24:20:11 – 00:24:44:19
Unknown
Okay. Yeah. So just don’t worry about it. Don’t don’t have the paper the the data processor fees affect how you price. It’s just it’s it’s it’s 2.53%. That’s just what it’s going to be. It is what it is. Right. So yeah. Yeah. Any other questions there. No I don’t think as far as like payments and things like that go okay.
00:24:44:21 – 00:25:08:07
Unknown
I really like your information on, you know, how things can just grow exponentially when you’ve got kind of that model of there every, you know, every month? I guess I’m thinking now as far as following, following up on a monthly basis, like, what are we talking about for 150 to $200, most HRT patients are going to follow up with them every three months.
00:25:08:09 – 00:25:36:13
Unknown
Okay. And then once they’re dialed in every six. So you’re making 150 bucks a month, 200 bucks a month. You only see the patient twice a year, right? It takes you you spend a whole 20 minutes with that patient in a year, because once they’re dialed in, the follow up visits take ten minutes, right? So you’re spending 20 minutes a year with this patient and you making $2,000 a year off at me.
00:25:36:14 – 00:26:01:22
Unknown
Wow. That’s crazy. Do that with esthetics. You’re just it’s just not going to happen. Exactly. Yeah. And and if they can drive somewhere and save $2 on 40 or 50 units, they’re going to do it to save 100 bucks. Oh absolutely. Yeah. Yeah. And to save on gas, it’s just the convenience of it too. You’re you’re there. I can come here versus driving 45 minutes down the road there 100%.
00:26:01:22 – 00:26:28:07
Unknown
I would take advantage of that. Yeah. And most people generally like to support local businesses. You know they just do. Most people do. Yeah. That’s true. Yeah I agree so let’s talk about that. And you want to talk about hiring, nurse practitioner like those considerations of hiring other providers. So, I think it’s something you don’t need to worry about right now, to be honest with you.
00:26:28:11 – 00:27:00:04
Unknown
Okay? Most people do not hire another provider for at least a year or two. Okay. General rule of thumb is that if you are booking out 2 to 3 weeks in advance, okay, you are so busy, you have a full schedule. And when someone calls a new patient, calls and you have to book them out 2 or 3 weeks in advance, right when you hit that point that someone’s time to hire another provider.
00:27:00:06 – 00:27:26:16
Unknown
Okay, so you are not going to be there for a while. Okay. Yeah. Now fingers crossed. Hopefully maybe six months. Okay. Maybe six months. You’re there. Okay. Fantastic. If you give me six months from now, you’re booking up 2 or 3 weeks in it, you know, ahead. You’re killing it. You’re doing very, very well. Okay. But I doubt it from what I’ve seen, it usually takes 1 to 2 years to get into that position.
00:27:26:18 – 00:27:49:11
Unknown
So to be honest with you, my advice to you is to not even worry about it. I would basically take that idea, put it in a box somewhere, and revisit it a year or two from now. If you’re if, if, if you’re thinking about that and you’re worried about that, right now, it’s it’s just it’s going to take up unnecessary mental energy and time.
00:27:49:11 – 00:28:13:02
Unknown
I just you could you can focus that mental energy and time on marketing, getting this business up and running and growing. Okay. So I would honestly let’s do another call, another podcast 6 to 12 months from now and we can talk about those considerations. I just I don’t think it’s necessary right now unless you, I mean, you got to replace your salvia, replace your income first.
00:28:13:08 – 00:28:32:11
Unknown
So you might you can’t even consider hiring someone and paying them right now. You know what I mean? Sure. Now what about. So I’ve already got the space ready. I’ve made a space actually, like a full office space in my home, and and, what? The separate entrance and everything. But I’ve got a good sized room, and then I have a much smaller room.
00:28:32:11 – 00:28:41:03
Unknown
Like, should I maybe think about trying to rent, rent part of that out or.
00:28:41:05 – 00:29:02:02
Unknown
To who? For what? Right. Well, I’m like somebody for lashes, you know, I’m thinking what would be something I would want, but, you know. Well, I mean, if you want a stranger in your house than. Yeah, I guess I don’t. That’s a good point. That’s a good point. Yeah, I had thought about that. I’m like, I’ve got a lock on it so my little children can’t come in.
00:29:02:04 – 00:29:25:22
Unknown
But it’s from the from the esthetic or from the business side. So somebody from the business could easily walk right in. So yeah, I would I don’t think it’s nice like you can contract out someone to do things like that last year or Microneedling or whatever, you know, you could contract out someone to do that and they just come use your space and there’s a contract to kind of a thing.
00:29:25:22 – 00:29:43:10
Unknown
You take 25% or something like that. You could do that. And they’re only there when you’re there, you know what I mean? You could do that. But I would say that it’s probably not going to be a necessary thing for a little while to do that. Like what you what you need to do, you are just you are in the baby steps here, okay?
00:29:43:12 – 00:30:13:17
Unknown
The thing isn’t even started yet. What you need to do is you just need to identify the handful services that you want to do, okay? Identify those, offer them. Get people in the door, start seeing patient, start doing things like that and see what I guess, like what the culture is of this. Okay, you will you will quickly find out what people want and what they don’t care about.
00:30:13:21 – 00:30:45:00
Unknown
Okay. And what they’re asking for. You will quickly figure that out in 3 to 6 months. Okay? It’s impossible to know that right now until you actually begin doing it. Because what you will find is that their their, their, their ends up becoming a culture within your patients. You will begin identifying common themes and traits amongst your patients because word of mouth spreads, okay?
00:30:45:02 – 00:31:06:05
Unknown
And generally if someone likes you and they tell all their friends, all their friends are similar to them and in, you know, in an extent, and then their friends are similar to them. So you’ll like, you’ll develop this culture almost within, within your patients. And then at that point you’ll know kind of what it is that you need to offer.
00:31:06:07 – 00:31:31:18
Unknown
You might kill it with men’s health, you’re not going to know until you do it. Okay. Maybe not. Maybe. Maybe you treat more women. Who knows, right? But what if in six months you have 150 men’s health testosterone replacement therapy patients and 20 female patients, you’re going to get someone to come in and do lashes now, right? Right.
00:31:31:19 – 00:31:47:01
Unknown
Look like you’re not even doing Botox anymore, Yeah. You’re probably going to scrap the Botox or learn how to do it for men, you know what I mean? Like the the older men who I mean, I’m thinking about getting Botox fees or crow’s feet that I got from. I kind of wondered if you already had a, like, up here.
00:31:47:03 – 00:32:06:03
Unknown
Yeah, I got these marks here. I’m a part Neanderthal, so I gotta have this shit going on right here, you know? So. So, yeah. Like, you know, I thought about getting it myself, so, like so. Yeah. Anyways though. Yeah, it’s just it’s one of those things where I’d say that try to keep this as simple as possible. Just a handful of services.
00:32:06:05 – 00:32:27:14
Unknown
See what hits. See what does it. Cause you’ll be amazed. Like often times when someone starts a business, they scrap stuff. Well, that’s not what people want. So I’m going to stop wasting my time on it. Okay? That’s happened to me with every single business I’ve ever started, all right? And sometimes the things that you offer really surprised you.
00:32:27:15 – 00:32:44:16
Unknown
You’re like, I wasn’t expecting that to take off, but it did. Okay, so. So you’re just not going to really know. So what you’re doing is, is you’re throwing out a you you’re throwing out a handful of things out there and you’re seeing what’s going to bite. Right? Because you’re not going to know until you throw it out there and see what happens.
00:32:44:16 – 00:33:03:12
Unknown
And then whatever happens, happens. Maybe the esthetics blows up. Maybe the HRT does. Maybe the weight loss does. Like you’re just really just not going to know, you know what that same idea I was kind of wondering too, as far as advertising at this point. I just made a Facebook page and I’ve literally I just made it a night or two ago.
00:33:03:14 – 00:33:27:03
Unknown
I’ve had a lot of people, you know, making wonderful comments and things like that, but outside of Facebook, which obviously is free, wonderful. Do you have any, you know, do you think I should invest any money in advertising at this point or. Yes and no. So,
00:33:27:05 – 00:33:50:11
Unknown
Sorry about a little what did you say? I said that we have about five minutes, just FYI. Okay. I’m sorry. Yeah. Yeah. So, anyways, though, but, what you need to do. Okay. You’re in a small town. All right? So. You don’t need to market as much as someone in a big city. Like if someone was in Phoenix as an example.
00:33:50:14 – 00:34:15:18
Unknown
All right, you’re in a small town. Word gets out pretty quick amongst people. Right? So your objective is to get as many people in the door as you possibly can in 3 or 4 months, and then you let word of mouth take over. Okay? Once word of mouth takes over, you do not need to advertise anymore. Okay? So it’s getting that initial hundred patients is what the is.
00:34:15:20 – 00:34:38:19
Unknown
All right. So what you need to do the free things you can do is find local Facebook groups or communities online okay. That are within the community. You get in there, you talk, you contribute. You become a community member within those little online communities. And people might ask medical questions. You answer the medical questions. People ask if you’re seeing patients, yes, I am.
00:34:38:21 – 00:35:02:04
Unknown
Give me a call. Okay. That’s a great way to get some patients. It’s free okay. You get online and put yourself out there okay. Not just making posts on your Facebook page. No one’s going to see that, right? Very few people will see that you actually get in those Facebook groups. You get those communities and stuff. Okay. And then you want to advertise somewhere local where everyone will see it.
00:35:02:06 – 00:35:20:03
Unknown
So you are in a town of 10,000 people. There’s probably a few billboards in town that just about everyone drives by at least once a week, right? Yeah, I have spending a little money on that would probably be worth it. And you’d only do it for three months. Okay. That’s it. All right. Don’t waste your money on radio ads.
00:35:20:03 – 00:35:45:21
Unknown
Don’t waste your money on anything like that, okay? Don’t waste your money on newspaper ads. And when no one reads that shit anymore. Okay, so, a billboard in a small town is pretty effective. If it’s. If it’s in a good spot. Right? I know someone when they started their practice in a small town, they literally printed off a bunch of fliers and just drove around and stuck in people’s mailboxes.
00:35:45:23 – 00:36:12:12
Unknown
Nice. Free? Free? Yeah, free. It just took their entire Saturday. Whatever you your kid, get in the car, print off a thousand of them, and you drive around mailbox, mailbox, mailbox and I tell you, you will get patients from that. You will. That’s awesome. Like, that’s really outside the box thinking right there. Yeah. All right. The stuff is free.
00:36:12:15 – 00:36:31:17
Unknown
Don’t cost you dime. All right. The billboards are going to cost you a few thousand bucks. Okay. Yeah, but think about stuff like that. Your goal is just to put it in front of their face. That’s it. Guys, figure out how to do that. That’s good. Sounds good. Okay, it cut you off early, but I got to get running.
00:36:31:19 – 00:36:47:03
Unknown
So, any other final questions don’t I get to ask you, like, a special question at the end? Yeah. I was going to say I was getting ready to ask you that one. I didn’t know if you had any other questions in terms of the private school or anything. Well, for the sake of time, I’ll just ask my final question.
00:36:47:05 – 00:37:15:09
Unknown
What’s your favorite pizza? Oh. Favorite pizza. I just like cheese pizza. Pretty boring. Oh my gosh I like cheese pizza. But you dip it in ranch. Oh there’s that. Yeah. Basically you got cheese sticks with a little marinara and ranch. That’s that’s pretty much exactly what it is now, you know, if I like if I need to I mean I think protein like it’s say, I worked out that dad, I probably get free.
00:37:15:11 – 00:37:35:03
Unknown
So, so, yeah, I know kind of boring, but I’ve just always been a cheese pizza guy and dip it ranch, so that’s all right. Your kids will call you cheesy one day. Yeah, right. That’s right, that’s right. So anyways, my advice to you is get this up and running, okay? Take the courses. Take what I just said.
00:37:35:03 – 00:37:52:07
Unknown
Those are the most important things to really be thinking about right now. Okay? Take the courses and then 3 or 4 months from now, if you want, we could do a follow up because you are going to run into problems and you are going to be kind of confused about some things. And that would be a perfect follow up that we can do.
00:37:52:09 – 00:38:17:05
Unknown
That sounds great. Thank you. So all right. All right. Good. Good to talk to you. Yeah. Have a great day. All right. Take care. Bye bye. Thank you for listening to the show. The legal disclaimer the content of this podcast is meant for informational entertainment purposes only and should not be used as legal, financial, medical, regulatory or practice specific advice for information pertaining to your specific legal, financial, medical, or practice specific needs.
00:38:17:05 – 00:38:34:18
Unknown
Please be sure to consult with your lawyer, CPA, medical director, and or your state’s practice laws and the most up to date clinical guidelines. As always, do your due diligence when it comes to any information found online in podcast. The content. This podcast is copyrighted by Galaxie Medical Southwest 2023 and cannot be duplicated. Rebroadcast it or reproduce without our written permission.
