Practice Diagnostic
Clarity on the three highest-priority barriers to your growth
The Practice Growth Accelerator is a 12-week nurse practitioner business course for practice owners who are done guessing at what’s holding their practice back. Six on-demand modules, yours the moment you enroll. Twelve live calls led personally by Justin Allan, FNP — founder of The EliteNP. One community of owners doing the same work.
The Problem
You did the hard part. You left a job where someone else set the rules, you opened your own practice, and you built something real.
Then something happened that nobody warned you about: you started the business, and then you became the business.
You’re the primary provider seeing patients. You’re the administrator managing operations. You’re the marketer generating new patients. You’re the manager resolving every issue. You’re the problem solver on call 24/7.
The calendar is full. The profit doesn’t match the effort. And every time you try to grow, the growth just creates more work for you.
This probably sounds familiar
That’s not a discipline problem. It’s a structure problem.
The Shift
Most advice aimed at practice owners starts with “get more patients.” That’s the wrong first move.
If your systems are informal, your pricing is unexamined, your team is under-built, and your time is spent on work someone else could do — more patients just means more strain on everything that’s already stretched.
The Practice Growth Accelerator runs in the order the work actually has to happen:
1
Diagnose
Find out precisely where the practice is leaking time, money, and capacity — before changing anything.
2
Stabilize
Build the systems and revenue model that can carry more volume without breaking.
3
Expand
Add the team and the patient acquisition engine that let the practice grow beyond you.
4
Lead
Step into the CEO seat and run the business on metrics, priorities, and 90-day cycles.
What This Actually Is
Learn
Six on-demand modules
Build the strategic foundation across operations, revenue, hiring, patient acquisition, and CEO leadership. Watch on your schedule.
Apply
Practice-specific exercises
Every module ends with work you do on your own business — an audit, a decision, a plan. Not hypotheticals.
Get Guidance
12 weekly live calls
Bring your actual questions and roadblocks to Justin. Get direct input. Hear what other owners are working through.
Stay Connected
Community message board
Post questions between calls, share what’s working, and stay in the conversation with owners at your stage.
Curriculum
All six modules are available the moment you enroll. They’re built in a deliberate order — work them in sequence and each one sets up the next.
MODULE 1
Diagnose What Is Holding Your Practice Back
Before you change anything, you need to know what’s actually broken. You’ll evaluate five areas: patient flow, revenue model, staff efficiency, marketing pipeline, and how you spend your own time.
You’ll walk away with: completed Practice Diagnostic Framework and the three biggest operational problems you’ll spend the rest of the program fixing.
MODULE 2
Build Systems That Run Your Practice
Documented procedures are what let a practice run consistently when you’re not standing there. You’ll learn how SOPs reduce mistakes, speed up training, protect revenue, and — most importantly — reduce how much the practice depends on you.
Covered: Ten essential SOP areas across patient experience, clinical operations, and business systems — intake, scheduling, follow-up, lab review, refills, billing, front desk communication, phone scripts, lead handling, and complaint resolution.
You’ll walk away with: A completed Practice Diagnostic Framework and the three biggest operational problems.
MODULE 3
Build a Stronger Revenue Model
A busy practice is not automatically a profitable one. You’ll examine how pricing, patient retention, visit frequency, add-on services, and recurring revenue actually shape your economics — and where yours is underperforming.
MODULE 4
Hire and Lead the Right Team
Hiring is where owners either buy back their time or make an expensive mistake. You’ll learn when to hire, which role to prioritize, how to evaluate the financial impact of a hire before you make it, how to delegate so the work actually leaves your plate, and how to build accountability.
You’ll walk away with: Medical assistant, front desk/scheduler, practice manager, and additional provider — sequenced to your bottleneck, not a template.
MODULE 5
Create Predictable Patient Acquisition
New patients shouldn’t arrive by luck. You’ll build a deliberate acquisition system across three engines — online presence, patient referrals, and paid marketing — and learn to find the drop-off points that are quietly costing you patients.
Covered: Website effectiveness, local SEO, reviews, referral programs, paid channels, consultation conversion, lead response, online booking, retention, and marketing measurement.
You’ll walk away with: An audit of your current channels, a map of your referral sources, a read on your lead conversion, and three prioritized improvements to implement.
MODULE 6
Become the CEO of Your Practice
The last shift is the one that holds everything else in place: moving from self-employed provider to the person leading a business. You’ll learn to delegate lower-value work, monitor business health on real numbers, plan strategically, and operate in repeatable 90-day cycles.
Your CEO dashboard: Monthly revenue, profit margin, patient acquisition cost, patient retention rate, and marketing ROI.
You’ll walk away with: A 90-day Practice Optimization Plan covering your operational, marketing, revenue, and leadership priorities.
All six modules unlock immediately.
What You Leave With
This program is measured by what you produce, not what you watch. By the end of your 12 weeks, you’ll have completed:
Practice Diagnostic
Clarity on the three highest-priority barriers to your growth
SOP Development Plan
A repeatable path to less inconsistency and less owner dependency
Revenue Optimization Audit
Specific pricing, retention, service, and recurring-revenue opportunities
Hiring Roadmap
A clear next-hire decision tied to your capacity, revenue, and time
Patient Acquisition Plan
Three prioritized improvements to the consistency and conversion of new-patient demand
CEO Dashboard + 90-Day Plan
A system for measuring business health and executing your next stage of growth
Built for you if:
Not the right fit if:
Justin Allan, FNP, is the Founder of EliteNP. He’s spent his career on both sides of what you’re doing right now — practicing as a nurse practitioner and building the business around it — and he’s spent years helping other NPs do the same.
For 12 weeks, he leads this program personally. Not a rotating faculty. Not a support team answering on his behalf. Every live call is Justin, working through real questions from real practices.
“You started the business, but you became the business. You’re the primary provider seeing patients. You’re the administrator managing all the operations. You are the marketer generating all new patients. You are the manager resolving all issues. You are the problem solver, on call 24/7.”
— Justin Allan, FNP, Founder of EliteNP
ELITENP PRACTICE GROWTH ACCELERATOR
$3,999
Enroll today · All six modules unlock immediately · Live calls
Included:
This program is built for owners, not aspiring owners. Every module starts from the assumption that you already have an operating practice, patients, and revenue. The work is about strengthening what exists and making it capable of growth.
Your access starts as soon as you enroll. All six modules unlock immediately, so you can begin Module 1 the same day.
No. This is open enrollment. Whenever you’re ready, you’re in — and you begin that day.
Plan for one module viewing plus one live call per week, with time set aside for the application exercise. The exercises are done on your own practice, so the work you put in is work you’d need to do anyway.
You’ll have access to the recording.
All six modules are available for you to access immediately when you enroll.
No. Because the modules are self-paced and everyone’s 12 weeks starts when they enroll, the live calls always have owners at different stages. That’s an advantage: you’ll get help with what you’re working on now, and hear from owners further along on what’s coming.
Yes. Participants earn 6 CE hours upon completion of the lectures.
You’ll have access to the community for 12 weeks.
No. This is entirely business education for practice owners — operations, revenue, hiring, marketing, and leadership. It does not cover clinical practice.
You’ve already proven you can build a practice. This is about building the business underneath it: the systems, the economics, the team, the patient pipeline, and the way you lead it.
Six modules, available today. Twelve live calls with Justin. One community of NP owners doing the same work.
Not sure it’s the right fit? Schedule a callback — we’d rather tell you honestly.