The only marketing course designed by a nurse practitioner for nurse practitioners is now on sale! The course will be available for just $227 until July 3rd at midnight EST. After that, the price will go up to $277 indefinitely. You will have unlimited access to this course indefinitely. This is a worthwhile investment for those that are serious about taking their practice/business to the next level! You MUST market if you want to have a healthy volume of patients… It is the only way to increase your volume and ultimately your success! You can either spend THOUSANDS on hiring a marketer to do it for you, or take the responsibility yourself as a business owner and do it yourself! That is what this course will teach you.
Remember, I am also including a FREE BONUS with this course! You will receive a 7-page mini eBook that goes over step by step on how to copywrite effectively. Copywriting is the process of writing effective advertisements. Just because you understand how to market does not mean you will succeed. You also need to understand how to write an effective advertisement! This eBook goes over all the principles of developing effective ad copy and will help you create those eye catching ads that convert into patient appointments!
To recap, marketing is the number one function of any type of business. It does not matter if you are opening a furniture store or a high-end medical practice, marketing is the key on how to drive customers and patients through the door.
Small businesses that do not market appropriately are doomed to fail. This is why it is absolutely CRITICAL you understand how to market your practice. It literally is what will make or break your side practice.
You cannot go into entrepreneurship without knowing how to market. It is like flying an aircraft without going to flight school. You will crash and burn. Therefore, every potential practice entrepreneur out there needs to understand the principles, concepts, and processes behind modern day marketing.
Because of this reason, I am pleased to announce The Advanced Medical Practice Marketing Course. Dozens of my readers have requested for an advanced guide on how to market their practice outside of my short marketing eBook. I have worked tirelessly developing this course. I wanted to provide my readers with an all in one guide on how to market, so I decided to even consult with a marketing expert on this one!
This course is designed for the nurse practitioner entrepreneur who wants to start a practice with the right marketing campaign or for the nurse practitioner practice owner who wants to take their practice to the next level. The only way you can scale your business is by developing an effective marketing campaign. IT IS THE ONLY WAY!
You must learn how to identify a NARROW target market that will consume your niche medical service. THIS IS CRITICAL and is what I will teach you how to do in this course.
One of the best aspects of this course is that it can literally be used for any type of business as well. It is tailored towards nurse practitioners who want to learn how to market their practice effectively, but it could also be used if you wanted to start a clothing store. All the concepts are the same!
You will learn:
- The basic principles of marketing.
- How to develop your practices brand, including its name, theme, logo, colors, and brand messaging.
- How to identify your target market.
- How to narrow down your target market by interests, hobbies, job title, and other demographics.
- How to find that NICHE practice idea that a specific group of people will consume.
- How to market effectively utilizing digital platforms.
- The concepts of an effective and attractive website.
- The foundation of Search Engine Optimization so your site ranks FIRST when potential patients search for the services you provide.
- How to integrate keywords and hot terms into your website.
- How to market on social media including Facebook, Instagram, Twitter, and YouTube.
- How to create digital ads.
- How to create ads that specifically target a specific audience that will consume your niche service.
- How to utilize Google Analytics, Facebook Pixel, and a various other assortment of free marketing tools.
- How to advertise on Google and how to employ everything it has to offer.
- How to advertise using non-digital platforms such as print material, events, radio, television, billboards, and direct mail.
- How to write an advertisement that effectively attracts potential patients to your practice.
- How to create a customer retention and loyalty program.
- How to budget for marketing (remember, it should be one of your biggest expenses).
- How to obtain a solid return on investment with your marketing dollars! It is just like investing in a rental property, you need to know what you are doing!
- How to track and measure all your marketing efforts so you know what is working and what is not!
- And much more….
There are over 3 hours of video content with this course where I go over a 151-slide presentation about all the topics that I just mentioned. This is the largest course I have developed… There are also MP3s for you to download so you can learn on the go.
This course also includes an additional resources section that includes dozens of links to more advanced topics that will walk you through step by step on how to create a Facebook or Instagram ad, how to integrate Google analytics into your website, and much more.
If you follow the information presented in this course, you will know how to create a rock-solid marketing strategy that will help your practice and business succeed. You must understand how to market, it is the only way to get new patients through the door and this is what the course will help you do! I guarantee that statement 100% or I will refund you no questions asked or provide you a free 1 on 1 consultation.
If you want to start a practice with a high number of initial patients or increase the patient volume of your current practice, have multiple marketing campaigns over several marketing platforms, and obtain a healthy return on your marketing budget investment, then this will be one of the most important courses you can take for your business…